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Category: SEO

SEO, Google My Business, marketing analytics

Taaglio Consulting Thrives By Offering Unmatched SEO & Web Development Solutions: GoodFirms

Taaglio Consulting Thrives By Offering Unmatched SEO & Web Development Solutions: GoodFirms

Taaglio Consulting Thrives By Offering Unmatched Digital Marketing Solutions: GoodFirms

Anna Stark

19 August, 2022

Anna Stark

19 August, 2022

New SEO Marketing Updates by Google in 2022

Incorporated in 2016 and based in New York, United States, Taaglio Consulting offers SEO & Web Development’s most essential services, including SEO(Search Engine Optimization), Email Marketing, Content Marketing, Web Development and CRO(Conversion Rate Optimization). The company’s approach to its clients is flexible & reliable to help their businesses successfully through various digital media marketing tools.

The company has a remarkable history of the data-based approach. The organization values its client’s time & money by achieving their business goals & objectives, and the dedicated team of Taaglio is determined to obtain tremendous digital business success for them. They have received recognition as one of the worthwhile consultancy agencies in New York that make it possible for any low-performance website to convert into high performance by providing Google’s 1 page (SERP) ranking.

Taaglio is focusing keenly on accurate business case development which solves the problem for its client by human centered and user-friendly web development. It works mostly on scrum methodology during its projects. The team is equipped with UI designers, front-end and back-end developments and software quality assurance (SQA) experts.  

Taaglio’s brilliant digital marketing team excels in content marketing, SEO(Search Engine Optimization), local SEO, technical SEO, Google my business, online reputation management, email marketing, and link building.

The company’s content marketing team focuses on:

  • More increased conversion
  • Web Development
  • Save on customer’s acquisition cost
  • Boost growth capacity
  • Email marketing campaign management
  • Live data monitoring of customer’s activity
  • Customer’s identification by analysis of location & purpose of visit
  • Follow custom rules to optimize the data marketing
  • Mobile first growth
  • Extensive local & demographic research worldwide
  •  
  • GoodFirms is a renowned B2B organization that collaborates with IT service seekers with service providers. The researchers and reviewers review service provider companies based on three critical parameters – Quality, Ability, and Reliability.

Companies like Taaglio that beat these parameters are registered to the service provider companies at GoodFirms. These IT companies are further analyzed based on their market penetration, customer satisfaction, and overall experience in the market.

Similarly, the analysts also examined Taaglio’s praiseworthy business consulting services.

Taaglio believes content marketing is one of the most vital tools for digital business growth. The dedicated team creates brand awareness by creating a sustainable content marketing campaign that drives the brand’s popularity across digital platforms.

The company’s SEO service helps their client’s business to gain organic reach by following Google’s SEO guidelines to obtain desired results. Online traffic can convert into potential buyers by visiting the website if it is optimized correctly and relatable content for the online audience.

Email marketing is also quite beneficial to digital businesses because written messages are more impactable to inform existing clients about your products or services through timely email notifications. The company has years of experience managing, creating, and executing email marketing campaigns and delivering them successfully.

The company’s technical SEO team ensures that the client’s website is eligible to perform according to the norms of search engines. The team provides Google Search Console management that enables their website to be indexable, crawlable, and rankable online.

Further, Taaglio offers link building by mentioning internal links on the website and external links on the search engine page, which is part of the on-page optimization & off-page optimization process. The company has talented & skilled digital marketers who create backlink strategies that improve the website’s authority online.

Taaglio specializes in web development, email marketing, data marketing, CRM, SEO, Search Engine Optimization, Google Rankings, Dashboard Development, Target Development, Content Creation, Content Distribution, etc.

Hence, excellent digital marketing solutions for clients worldwide would soon endow Taaglio Consulting with a secure position as a top digital marketing company in New York at Goodfirms.

SEO, Google My Business, marketing analytics

15 Reasons Why Your Business Needs SEO

15 Reasons Why Your Business Needs SEO

15 Reasons Why Your Business Needs SEO

Taaglio Consulting

15 August, 2022

Taaglio Consulting

15 August, 2022

why-your-business-SEO

SEO refers to search engine optimization. An effective SEO strategy increases your online visibility. In this way, the more visitors you have to your website, the more traffic you will have, and the more people you will be able to reach with your product or service. A successful search engine optimization campaign helps you understand your customers’ goals and reach them when it matters most. SEO is a very important aspect of digital marketing for brands and businesses, and they know (or think they know) what they can achieve with SEO. The importance of SEO can be explained in a few simple steps.

Builds trusts and credibility

trust-and-credibility

An experienced SEO aims to build a site that has a great user experience that is easily discoverable in search through the brand and its digital properties, thanks to its trust and credibility.

In order to establish authority with search engines like Google, many factors must be considered. The elements listed above, as well as the following, contribute to authority over time:

  • Links from natural sources.
  • User behavior that is positive.
  • Signals produced by machine learning.
  • Element and content optimizations.

However, establishing that authority will do more for a brand than most digital optimization strategies. Building trust and credibility online is like building it in real life – it is not possible overnight. The process of earning and building authority takes time.

Better user interface

user-interface

A marketer’s number one priority has become a user’s experience. Everybody wants to rank higher organically and be as visible as possible. The most important part of achieving this goal, however, is ensuring that the user experience is as good as it can be.

 

User experience has become a crucial element to a website’s success, and Google has learned how to interpret a positive or unfavorable experience. Marketers in all industries need to adhere to Google’s Page Experience Update, which is a continuation of the company’s longstanding focus on customer satisfaction.

Increased Engagement & Organic traffic

organic traffic

It has become necessary for small- and medium-sized businesses to take advantage of local search as mobile traffic grows and dominates. Through local SEO, you are able to optimize your online properties for a specific area, so people can find you quickly and easily and take the next step toward making a purchase.

The goal of local optimization is to create a viable medium for a brand’s messages at a local level, such as neighborhoods, towns, cities, regions, and even states. Local citations and backlinks, as well as regional listings relevant to the location and business sector of a brand, are ways SEO pros accomplish this.

Start by optimizing an organization’s Knowledge Graph panel, its Google My Business listing, and its social media channels to promote local engagement.

 

Organic search is primary source for website traffic

It is an essential component of a website’s performance and a critical part of converting visitors into customers. The Google search market has grown significantly in recent years, taking the lead over competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, among others.

The point is not to say that all search engines do not contribute to brand visibility, because they do. In terms of overall search market share, Google owns a significant share. While it lacks the clarity of a clear leader, it’s still important to follow its guidelines.

Understand your client

In addition to understanding macro-market trends, SEO helps us understand consumer intent in detail. A clear signal of intent and user behavior can be obtained from SEO data and formats, whether spoken or written. There are many ways in which it accomplishes this:

  • Data from search queries.
  • Analyzing SERPs.
  • Analyses and insights from artificial intelligence.

Effects the buying cycle

Search engine optimization has become increasingly dependent on real-time research, and real-time research has become increasingly essential. Using SEO techniques, you can communicate what you’re offering in terms of great deals, ground-breaking products, and reliability. A properly implemented buying cycle will also undoubtedly be impacted positively.

Understand the Google trends

Staying up-to-date with the constantly-evolving World Wide Web can be challenging. In addition to keeping up with SEO, you need to be aware of the major changes taking place in the field. Brands that have a good understanding of the web environment, including the tactics used by other local, comparable companies, will always have an advantage.

Long term strategy

Many SEO actions will have a long-term effect that will last more than several years after being put into action, and many of them will have an immediate impact.

In order to stay ahead of the curve, it is best to stay on top of trends and changes in the market. An honest website with a good user experience will benefit from basic SEO best practices even if it doesn’t have a boatload of SEO recommendations implemented.

You can quantify

An SEO campaign can be quantified. You can measure almost anything with proper tracking and analytics, even though SEO does not offer the same easy ROI calculation as paid search.

There is no definitive way to determine the correlation between all actions on the backend, so connecting the dots is difficult. Although specific actions are expected to affect performance and growth, it is still important to understand how they are supposed to work.

The points should be easy to connect, as any good SEO will aim to improve these areas.

Furthermore, brands want to know where they are, where they have been, and where they are going regarding their digital performance, especially on SEO when someone or a company is hired to handle it. SEO success can’t be shown in any other way. Nevertheless, data never lies, as we all know.

Boosts inbound traffic

Increasing your business exposure is one of the most important steps when it comes to generating more sales. In order to increase website traffic that can lead to sales, you will have to use a variety of marketing methods. Ads and cold-calling can prove to be costly, if you use outbound marketing techniques.

The first few months are crucial, especially if you are just starting out. A cost-effective approach is just as important as reaching out to your target audience. The majority of businesses today use search engine optimization to market their products and services. The main reason for this is that it attracts high-quality traffic to your website.

Get more customers

It’s no secret that having a business website that’s well-structured and informative is a fantastic way to…

Take advantage of the opportunity to differentiate yourself from the competition and increase customer numbers at the same time. Regardless of how professional your site looks, if nobody finds it, it won’t serve its purpose.

To gain more sales or clients, you need a steady supply of potential clients, regardless of the stage of your business. It just so happens that your website is one of the most important tools to help you accomplish this. Is SEO a way to attract more customers to your website? There is no doubt that it can!

There are a lot of potential customers searching on Google and other search engines right now for your products/services. It is even more likely with the growing popularity of smartphones. People typically research products and services online when they are undecided about buying them.

More business referrals

It’s a proven fact that a top ranking in Google for targeted keywords will draw potential customers to your business. Your ranking determines how much attention you receive. In addition to that, SEO also helps you become visible to complementary companies.

It might be a business that has a complementary audience or customer base to yours, but isn’t directly competing with you.

In the end, this will result in more relevant businesses contacting you and giving you referrals. Business referrals are more likely to be larger and more consistent as an average business is larger than a regular customer.

Best ROIs

It doesn’t matter if you compare SEO with offline advertising or with other digital marketing strategies. With a lower cost, you will be able to get a greater return on investment. The reason for SEO’s success is not only its high ROI, but also its many benefits.

Connecting with the right people at the right time is one of the main reasons. You can market to your target audience with this inbound marketing strategy that’s proven to work.

Verdict

In addition to providing business owners with a faster, more robust, and more user-friendly website, search engine optimization helps them rank higher in search engines, which eventually increases their conversion rates and brings them more qualified customers.

In addition to building brand awareness, SEO works to increase traffic to your website because users are more likely to trust a site that appears on the first page of search engine results pages (SERPs) than a site that does not appear on them. The best way for you to gain new customers and take your business to the next level is to utilize SEO to build a strong web presence.

SEO, Google My Business, marketing analytics

10 Reasons Why SEO is better than PPC

10 Reasons Why SEO is better than PPC

10 Reasons Why SEO is better than PPC

Taaglio Consulting

4 August, 2022

Taaglio Consulting

4 August, 2022

SEO-Is-Better-Then-PPC

A question that is often asked is which is more effective in your marketing strategy: SEO or PPC? This is not a general question, understanding your potential customers and their use of the internet is key to deciding whether to consider paid search, organic search, or a combination of both is the best approach for your unique and ever-changing situation. This post specifically looks at the benefits of SEO over pay-per-click (PPC) as a marketing strategy.  This does not mean PPC is a waste of time. But SEO can give you some decisive advantages which PPC will not be able to give you in the same way.

SEO is a method to improve search engine find ability. The abbreviation SEO stands for “Search Engine Optimization”. SEO pursues the goal of having your own relevant content appear in prominent positions in the search results. Search engine optimization can be operated for all search engines. Due to the supremacy of the web, the focus is on optimization for Google. Other search engines such as Bing or Yahoo play a minor role in optimization.

Why Choose SEO over PPC?

Actively doing SEO not only means investing a lot of time in research, market analysis and optimization, but also continuously and accurately finding out about the latest trends and Google updates. Due to Google updates of various dimensions that take place several times a year, this represents a challenge that should not be underestimated. However, if this time is invested, enormous opportunities can arise. For most companies, search engines are the most important channel for attracting users to their website.

SEO also plays a key role in acquiring new customers, since search engines are often the most important source for bringing inexperienced users to a website using generic search terms. Ongoing search engine optimization can ensure the long-term success of a website without investing in paid ads on a permanent basis. Good SEO optimization can pay off over the years, as it builds authority in your field, increases brand awareness, and over time is viewed by Google and users as a reliable source of information.

SEO-VS-PPC

SEO vs. PPC

Which is better: just buy your way to the top of the search engines via a pay-per-click (PPC) campaign or a search engine marketing tool – advance your organic (or natural) search engine marketing strategy through search engine optimization (SEO)? Deciding where to allocate your marketing budget is a difficult decision for many business owners, and deciding between SEO and PPC is often plagued by doubts about which is the better tool. There are two main differences when looking at SEO versus PPC. First is that paid ads appear at the top of the page, above the organic listings influenced by SEO. Second, organic traffic is free through SEO while traffic from PPC pays for each click. In many cases, SEO and PPC work best when they are integrated and strategically aligned.

Seo vs PPC 1200x900 1

SEO: Improve Your Organic Traffic

SEO is often referred to as “organic” or “natural” lead generation. In general, SEO consists of optimizing your web pages to improve their position in naturally occurring search results. Organic SEO means making sure that search engine spiders can crawl and understand what is on your web pages, and ideally, they rank your site higher than your competitors.

The definition of what exactly SEO is can often change due to industry trends and changes in Google’s algorithm, but it comes down to providing a website that explains exactly what the company does and provides helpful content for both human visitors and visitors available for Google search engines.

This can mean that the website is in good condition, using clean codes and search engine friendly content that appeals to both human readers and Google search robots. Maintaining inbound links from other websites can determine your “link authority” and improve your ranking. Blogging, social media marketing, and online videos are three of the most effective ways to acquire quality links.

What are the pros and cons of organic traffic from search engines? Here are the top ten key points:

1.       Awareness

Search engine visibility for your targeted keywords introduces your business to potential customers in the same way as if you advertised specifically and openly. Of course, this improves the general awareness of a company and a brand and leads to greater public awareness. That alone can make a potential customer consider you more likely.

2.     Branding

Visibility around commercial search terms and requests for information related to your business usually has an incredibly significant branding advantage. This leads to your brand being directly identified with a certain line of business and being talked about among consumers. This in turn means that the brand is presented more strongly in general awareness.

3.     Trust and Credibility

Having your website appear consistently in your target audience’s search results can have a significant positive impact on credibility with an audience searching for your services. Many users skip ads and trust organic results more because ads just look too much like intrusive ads. Visibility gives your company a quality feature that can be crucial. Strong rating and reputation signals will also bring additional benefits.

4.     Increased Website Traffic

Increasing website traffic gives you more opportunities to spread the word about your business and educate potential customers about why they would buy from you. Cost-per-click. Traffic from organic search is free. Developing this visibility takes time and effort, but there is no direct cost per click, which offers a distinct advantage over PPC and makes a compelling case for using SEO.

5.     Advantages regarding Cost / ROI

You can’t necessarily say that SEO is cheap. Still, it’s more cost-effective than all other marketing tactics to drive brand awareness and relevant traffic to your site. The labor cost of setting up and managing a PPC campaign is usually the same or even more than the labor cost of SEO, but there are also the ongoing click fees you pay after setup. This also applies to the return on investment (ROI). Organic search engine traffic can offer an improved ROI over traditional forms of paid media, so it totally pays off overall. PPC is comparatively expensive here.

6.     Improved Sustainability

Unlike paid search marketing, organic traffic doesn’t dry up the moment you stop paying. Therefore, efforts to develop organic traffic can prop up a business when marketing spend is cut. This makes your SEO campaign much more sustainable than PPC and leads to longer-lasting effects.

7.     Improved clicks through rate (CTR)

A higher percentage of users click on the organic results. While there are exceptions to this rule, you will generate more clicks from a high-ranking organic listing than from a high-ranking paid ad. SEO makes your content more likely to appear higher in search results, increasing the chance of valuable traffic.

8.     Increased overall-clicks

To maximize visibility and clicks, you should have listings in the paid and organic results. This is where keyword-level experimentation is needed to see if you are paying for clicks, you’d get for free, or if you’re looking at total clicks and the Increase CTR in both paid and organic. However, to really maximize results requires strong visibility across both paid and organic.

9.     Broader Scope

There is such an enormous amount of various new searches every day that you need strong organic visibility to maximize your traffic volume. You also do not want to pay for every type of click or promote every piece of content directly on your site.

10.  Strategic Advantage.

Visibility in organic search is neither quick nor easy. First, this should be viewed neutrally. Once you establish yourself in organic results, it becomes even more difficult for your competitors to match you in this regard. This can represent a strategic advantage over the competition if they rely on paid research.

CONCLUSION

Search engine optimization is no longer an insider tip, and neither is the fact that a usability-optimized website is important. Nevertheless, one finds repeatedly that many company websites do not correspond to this scheme, and SEO is still considered unimportant. This is very shocking on the one hand, but on the other hand, it offers many companies a chance to jump on. For this, however, the management must have understood that SEO as part of online marketing is part of the holistic marketing strategy and thus leads to lasting success. Search behavior and search engines are constantly changing.

This fact is why ongoing and sustainable search engine optimization is important. These constant changes also require the appropriate know-how, as well as the subsequent adaptation of trends and measures. Any company that does not deal with this topic will not be successful in the long term. Competitors also do SEO! At least there will be no market in which at least one competitor is not actively engaged in search engine optimization.

Companies that do not do SEO not only lose website visitors but also potential customers who are actively looking for a product or service. Search engine optimization is one of the most cost-efficient marketing channels. This is mainly because organic search hits are free traffic. Especially in connection with paid search ads (e.g., Google Ads) or other online marketing channels, sustainable search engine optimization forms a cost-efficient online marketing strategy. Because in contrast to paid advertising, traffic does not collapse completely when you reduce the budget.

SEO, Content Development

New SEO Marketing Updates by Google in 2022

New SEO Marketing Updates by Google in 2022

New SEO Marketing Updates by Google in 2022

Taaglio Consulting

20 July, 2022

Taaglio Consulting

20 July, 2022

SEO Marketing Updates

In 2022 again a number of significant Google updates relevant to SEO were released and it can be expected that those updates will continue to have a large impact on SEOs and anyone running professional and commercially orientated websites. Search Engine Optimization is becoming more and more important and it becomes more and more dangerous for businesses to miss out on the current developments in this field so it should be considered necessary for anyone with a profit-orientated web presence to be aware of the latest and upcoming updates and know how to make use oft hem as well as what to avoid and where to adopt new strategies.

The number of significant algorithm updates on Google keeps steadily increasing, especially since the fall of 2021. While actually daily there are smaller updates being done on the world´s leading search engine, the mentioned larger updates are a reason for large excitement and discussion among SEOs and anyone professionally running websites.

After the Product Reviews Update in December 2021 and the Page Experience Update for Desktop in February 2022, there also happened to be both a larger Spam Update as well as another Core update in November 2021. The next big thing in this field was the Products Review Update that was rolled out in March 2022, but there already may be other developments ahead. On the list of highly interesting updates also ist the MUM update.

Another major update was the desktop version of the Page Experience Update in March 2022. Probably it is the case anyway that SEOs are only able to prepare themselves for new developments in the long term. Whenever a new update is rolled out, it will show how well sites are actually rated. From the perspective of Google itself, the target of all updates is always to make the user experience as good as possible and make it easier for users to find relevant content that might be of interest to them.

While this is very convenient and practical for users and potential customers, the ones on the other side of the table, meaning the ones trying to e present to the customers sell their products and content are under more and more pressure to keep in touch with the latest developments and to constantly update and improve their content to make themselves be the ones first and earliest perceived in Google searches

  1. PAGE EXPERIENCE UPDATE

Through the Google Page Experience Update, both positive and negative changes can occur in desktop search rankings and they may be traced back directly to the update. The Google Search Console offers a function for rating the criteria of the page experience on the desktop versions of websites.

That way it can be determined whether the update has a direct impact on a website. The ranking factors for desktop search contain a lot of factors from the algorithm that was introduced for mobile search in the previous year already. After the Page Experience Update for mobile in 2021 led to a lot of delays, users hope that the Desktop version of the Page Experience Update will run more smoothly. It´s based on almost the same signals as the mobile version:

  • Largest Contentful Paint (LCP) as part of the Core Web Vitals
  • Cumulative Layout Shifts (CLS) as part of the Core Web Vitals
  • First Input Delay (FID) a part of the Coore Web Vitals
  • HTTPS Security for encrypted communication between the web server and browser
  • Avoiding annoying interstitials such as pop-ups or commercials which take up a large part of the visible display (except cookie banners or windows for age check)
1. PAGE EXPERIENCE UPDATE

2. PRODUCT REVIEWS UPDATE

On the 23rd of March 2022, Google announced the rollout of the Product Reviews Update 2022 for English from 2021 in April and December. It will be revealed if this will now be content. The focus of this algorithm is on websites with product reviews. A lot of affiliate websites were negatively affected by the related updates continued.

Google will focus mostly on the following points in terms of product reviews:

  • Offering helpful and detailed content that points out the pros and cons of a particular product or that shows how a product behaves compared to previous versions
  • The author should have actually tested and used the product himself personally. The product and its usage should be shown in realtime to bring about a more transparent experience for the user
  • The display of unique pieces of information that go beyond the descriptions of the product offered by the manufacturer. These could be specific graphics or pictures, audio or video files that show more about the product than the user would find on a generic website
  • Ccomparing similar products of either the same manufacturer or the products of competitors including detailed explanations of the particular differences between the products

Implementing these guidelines means a whole lot of additional effort for the ones running affiliate websites. Websites that simply scrape product data from Amazon, reshape them a little bit, and present them as their own product information will have more difficulty in the future of organic search.

Probably this update is one of those that will put the most pressure on websites to improve their content and align it with the current developments that will certainly bring about further changes in the market. If the criteria don´t match today, it will become even more difficult in the future to catch up with further updated versions that will put an even larger demand on the producers of websites and content creators.

PRODUCT REVIEWS UPDATE

3. THE GOOGLE MUM-UPDATE

One of the main topics this year is the MUM (Multitask Unified Model) update. As in previous Google Core Updates MUM is supposed to bring a lot of changes with it. MUM is supposed to make the search more multimedia and can be considered a successor to the BERT model.

 

Due to MUM being multimodal, it will be able to comprehend pictures as well as audio and video data and offer adequate information in the various formats for the users. MUM was trained in 75 languages and is supposed to enhance the search experience internationally to a similar level.

 

With new KI technology, the update will improve especially the visual search. Users will have the possibility to combine pictures and text in a search with Google Lens. If for example a fashion item with a specific print is looked at, the search can be started with one click on the lens symbol.

 

This makes it possible to find out the name of the print and where it´s possible to buy items with similar patterns. SEO content writers and website runners who previously put their focus on content will probably feel the changes first. Those who rank well today will not see a sudden decrease in traffic and visibility overnight. Still, it becomes visible through the update that besides good content also pictures and videos will become more and more important, which should be considered in the SEO and content strategy. How exactly the search will change through the update is something that will be revealed in the future.

4. SERP 2.0

serp

Following the MUM Update also the subject search intent will become more and more important. Improving the user experience is one of the main goals of Google’s Core Update. Indeed the user shall get the reply to his question or the solution to his problem primarily already at the first outcomes of his search, meaning the trend is going more and more towards zero-click search.

 

For advertisers, this trend may induce some insecurity at first, as in online marketing the main role was usually on organic traffic, and also it was causing fewer costs. But in fact, established rankings aren´t likely to be lost overnight just like that but it will become more and more important to constantly keep improving content according to SEO developments.

CONCLUSION

The current updates are very interesting and can be expected to have a large impact on the future of online marketing search and seo content marketing strategy. It is also very much likely that in the future years, there may be an ever-increasing number of significant Google updates that will make SEO even more dynamic but will also put more pressure on content creators to keep in line with the developments taking place to not fall behind in the market.

Probably even the bigger names that have generally a huge amount of organic traffic simply due to their name and their established position on the market will have to e careful not to lose shares in the market by falling back in their SEO and therefore becoming less visible to customers.

Websites will also be more dependent on Google itself using its position as the main search engine, basically being able to dictate the course of SEO and indirectly forcing websites to keep track of their optimizations. The users on the other hand will benefit from all this, having it less and less difficult to find the content they are interested in and the products they are looking for in a more and more precise and convenient way.

SEO, Content Development

10 Reasons Why SEO Is Important For Consultants

10 Reasons Why SEO Is Important For Consultants

10 Reasons Why SEO Is Important For Consultants

Taaglio Consulting

8 June, 2022

Taaglio Consulting

8 June, 2022

seo-is-important

A lot of the success that brands and especially new brands and startups have with their customers in the digital age depends on the visibility of the brand on search engines. If you are looking for a certain service or type of product, what will be your next step? Exactly – you would most likely reach for your phone and google the required service/product. But to ensure that your business will actually be visible immediately to your potential customer and not only appear on the 16th page of a google search is the crucial part.

SEO marketing is the key to the success of any brand when it comes to consultants. This cannot and should not be underestimated in our times, especially if we consider that applying and utilizing SEO isn’t by any means extremely complex or affords an enormous investment in regards to time and money. So why should entrepreneurs and businesses miss out on the possibilities given to them by SEO, especially if we consider that a little effort in this field can contribute a lot to raising and pushing sales, all-over visibility, customer experience, and a lot of other things that can measurably be improved due to proper application of SEO?

SEO has to do as well with the technical parameters that are used to program a website or an online shop but also with the way it is presented as a final product. Search engines will prioritize certain websites due to the number of factors of which many can relatively easily be improved by the one running the website. There is a great number of tutorials and platforms out there that would help anyone to understand more easily what is SEO and how it works.

We have reached out to a well known consultant Timothy Butler from Tulsa, OK for comments; Timothy owns Freelance Soul Professional Services which helps highly motivated business and non-profit leaders close the wealth gap and scale by attaining high-ROI generally in six months. It is Tulsa’s premier grant writing and fundraising consulting firm serving in all 50 states. It uses digital marketing channels such as Social media specially LinkedIn, Facebook, Instagram, Alignable, Clubhouse, Email marketing campaigns and Text marketing campaigns.

According to Timothy, they target reach and they need to reach at least 5000 qualified users a month who are motivated business and non-profit leaders/decision makers in their respective organizations. They aim to the convert those leads into clients by advertising them via social media, live events, warm introductions and email blasts.

If we go by SEO approach in the given case study, it might take a while to generate initial google ranks but after that it can start reaching more number of qualified users a month and hence it increases the probability of more conversions.

SEO helps you to produce your online content in a way that search engines would show it in the top rankings of a search and here are a number of reasons why that makes SEO so important:

google-ranking-describe
  • Visbility

Most logically, besides good and convincing content, what your online presence needs the most is visibility. You may have the greatest product and the best website in the world – if nobody would be able to find it, none of this would help you to make money. If you aren’t Apple, Amazon, or Netflix, people would usually not find you by already knowing your name and googling it. They would find you through looking for a certain product. SEO can elevate you to being among the first results people will get when searching for the product you are selling.

How to 3x Your Blog Traffic with Technical SEO
  • More Traffic
The more easily you would be found, the more users would decide to click your website and spend some time there. This generates more traffic to your online presence and would again increase your visibility in search engines even more. Needless to say, more traffic of course also raises your sales opportunities significantly!
Brand Awareness
  • Brand Awareness

To establish your brand and your brand identity, SEO marketing can be one of the toughest jobs to do, at times. More potential customers and prospects being aware of your brand and your products will also make them talk about you. People finding you through a search and liking your content might share it on their social media or tell friends about it. Being visible and present to your potential customers will always strengthen the position of your brand on the market.

How to Create High Quality Content
  • High Quality Content

By applying SEO, automatically your content would improve a lot in many regards as you have to optimize a lot of your content to grant better visibility on search engines. This again gives the users a better experience on your website and more reasons to talk about it and eventually buy from you. Also consider that the higher the quality of your published content is, the more likely it is that you will be successful with sales and you would attract a great number of returning customers.

traditional vs modern prospecting 01
  • Building Better Relationships with Potential Customers

A potential customer who found you easily and finds content that fits his needs might not only turn into actual customers – he will also be much more eager and happy to interact with you and make him check up on your content more regularly. Also, they would very more likely tell their friends, co-workers, or family members about your brand and thereby make more people visit you to get their own impression of your product.

4 Proven Ways to Boost Your Conversions
  • Better Conversion Rate

The improved content you would offer in your presence will give those visitors who found you more easily through their web search a way better customer experience as well and so they will be much more likely to turn from first visitors into first customers when already having the intention to buy a product or will keep you in mind for the next time. By any means, improved content for SEO also means improved content for anyone visiting. This will automatically increase the likelihood of people spending time on your website to become actual customers and ideally not only once.

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  • Better Usability

Many customer decisions stand or fall over how comfortable they are with using your content and how smooth it would go. Nothing is more frustrating than forcing yourself through a dysfunctional, lagging, and unsatisfying website or online shop – even if you are really interested in the product.

But after losing too much time and nerves, even with the biggest interest in buying something or ordering a service, even the most patient prospect will probably stop it and give your competitors a chance.  So it should always be one of your top priorities to make your content as usable and smoothly running as possible

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  • Audience Centric Content

Content optimized to SEO criteria will always stand out by the quality offered and that will grant each user a way more satisfying experience in using your web presence – and to eventually return and recommend you further. The more the content of a website or shop is attractive to users, the higher the success rates of the particular brand are and customers and prospects will spend more time on this website or shop.

After all, people will always also appreciate the aesthetic value of anything they utilize – be it a retail shop, an online shop, or an information website. Also, using content that doesn’t look fine and is practically usable simply isn’t a lot of fun. So you should definitely ensure to make using your content as pleasurable as possible.

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  • Staying Ahead of the Competition

Not all competitors are applying SEO. This may especially make a difference in terms of local competitors and it may concern new startups and smaller companies. But also in the larger businesses and enterprise sector, it is often surprising how often SEO is underestimated and not applied, giving competitors who know about its value a deciding advantage.

 

In terms of regional competitors, you may also consider that a lot of customers actually search for services and products explicitly by using area codes, so it’s crucial to appear first to prospects if they do their online search.

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  • Smooth & Optimized Website

A website optimized to SEO will also run significantly smoother and easier – an important factor that also may strongly contribute to the decision of prospects and customers on how to long stay on a particular website and how often they would return.

 

Always try to avoid potential customers and prospects having to waste too much of their time waiting for progress on your website. Not everybody has a huge amount of time and patience. Also, the general overview and usability of your website would be improved a lot by SEO and so you could be sure that all of your customers would find what they need within a realistic amount of time.

 

All these reasons should make everyone running a business with according online content consider using and applying SEO. The investment is usually very much worth it and the ROI would be visible after only a very small amount of time. Even though SEO is often neglected or underestimated, it really should be worth a little amount of research for everyone to find out how it works, how it can be applied, and why this should be done.

 

The power and influence of search engines like Google cannot be emphasized strongly enough. Hardly any business or service these days could really afford to fall through the radar of search engines and a lot of customers would not even be aware of these services or businesses without proper investment from their end in regards to improving the SEO marketing criteria.

 

Simply having a website doesn’t mean a lot anymore. Each website needs to stand out due to a large number of competitors these days in almost any field. It’s also crucial to stand out from the many competitors, especially when considering how many deals are made online these days just due to a quick google search by a potential customer who would just want to know who in his is offers a certain product or service. 

SEO, Content Development

Quick SEO Fundamentals 2022

Quick SEO Fundamentals 2022

Quick SEO Fundamentals 2022

Taaglio Consulting

27 March, 2022

Taaglio Consulting

27 March, 2022

SEO fundamentals 2022

Everyone searches on Google and finds multiple results at a single time. But they only click on the websites which are already ranking on the top. Do you ever wonder how top ranking websites manage to get to the top? Here is the beginners guide to SEO with some great SEO fundamentals.

What is SEO and How It Works?

Someone might think that Why Do I Need SEO and Content Marketing for My Website? Well, search engine optimization is the process to optimize your website, blog, or business to get more traffic. It helps in bringing organic traffic to your website, which can be converted into customers, clients, or paying visitors. SEO helps your website to rank on top and rank higher than your competition.

How SEO works

SEO Fundamentals

Search engine optimization is the process of increasing your website’s visibility organically in the search engine results and pages (SERP’s). It is different from paid advertising because it yields organic and consistent results by consistent efforts.

It may take longer to see the results of SEO, but they’re worth it. It starts to generate slow but consistent passive traffic to your website. Below is the quick guide to the types of SEO practices and how they do work:  

What is On Page Optimization?

what-is-on-page-optimization1

On-Page SEO is about optimizing your Article/Content/pages for some specific keywords according to your business goals. When Using a Content management system like WordPress you should have SEO plugins like Rank Math or Yoast SEO which will help you in On-Page SEO. The On-Page SEO has 4 steps to apply:

What are targeted Keywords?

Targeted keywords means finding relevant and Low competition keywords for your website. These keywords can be both long tail and short tail, identify them and start implementing them into your content strategy. Keyword Research is one of the most important steps in SEO. Find keywords from Google searches, quora, targeted research and you can also use some great tools such as UberSuggest and SEO MOZ

Use relevant heading tags:

Using headings like H1, H2, and H3 plays an important part in explaining what your content should be indexed for. Using headlines wisely will give reader a brief idea about what he is reading. The headings should be about either principal topic or a related sub-topic. Use H1 and H2 for the Principal topic and H3 for the less important topics

Checking Word Count

Word count plays an important role in ranking on different keywords. If you have a specific keyword and you want to rank on it then you should share more content of value to index better on search engines. Ideal length for a perfect article is 1500-2000 words. But again this is not a hard and fast rule, if an article is delivering value in less words then there is no harm in putting it online.

Technical SEO

search engines need to be able to find crawl render and index the pages on your website

If you want to make your website search engine friendly, the answer is technical SEO. Technical SEO means making your website eligible to meet minimum criteria to get indexed in different search engines. Technical SEO contains from buying a domain name to installing an SEO plugin on your website.

Following parameters fall in Technical SEO.

A Great Domain Name

A great domain name is easy to remember without hyphens and dashes, a name with a TLD (top-level domain) like .com/. Org/ .co/ . Net etc. You must choose a domain name that represents your website.

Fast Website Hosting

Your website page speed also plays an important role in ranking your website on the search engines. When setting up your own hosting, it is better to have dedicated hosting rather than a shared one. Because it increases the speed of your website and it also provides security against hacking attempts.

Clean UI/UX

UI (User Interface) and UX (User Experience) determines how the users find your website when they visit it. It plays an important part in getting repeated traffic. Here are some guidelines for user-friendly web design.

Logical Site Structure

Logical Site Structure refers to the header Menu, Front page, and footer. Make sure that content categories, Sub-Categories, and tags they contain are easily readable and addressable. Also, the headings and subheadings should be categorized clearly by H1, H2, and H3 tags respectively.

Human centered URL structure

The elements of your URL comes under the URL structure. By default, some website contains date on their structure. (Like: yourdomain.com/2022/3/19/your-first-article).

But a good URL structure is Simple (for example: yourdomain.com/your-keyword). This is a simple structure, but you can also add a category to your permalink if needed to clearly mention where your article or product falls (yourdomain.com/category/second-article). Most of the top rated website uses these structure rules. In URL slug, you can also add your keywords which helps in indexing your page better.

Use good SEO plugins

You can also use some great SEO plugins Like; Yoast SEO, Rank Math, etc. These SEO plugins help in optimizing your content for better SEO. Most of the plugins are good for on page SEO

Image Optimization

Always optimize all images on your website so they also get indexed by Google images. Name them well (as per your keyword), add a descriptive alt tag and use an image compression plugin so they won’t increase your website’s load time.

Off Page SEO

off page SEO

Like on page SEO, there is off page SEO which also need to be implemented in order to achieve your business or brand goals. Here is a list of some great techniques to do achieve great off page SEO:

  • Create Shareable content
  • Influencer Outreach
  • Contribute as the guest author on other websites
  • Social Media sharing & engagement
  • Social bookmarking
  • Forum submissions
  • Blog directory submission
  • Article submission
  • Question & Answers
  • Video Submission
  • Image Submission
  • Infographic Submission
  • Document Sharing
  • Press releases
  • Web 2.0 Submission
  • Google my business profiles

How Important is SEO to the Success of a Website?

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Here are some reasons why SEO is so important:

SEO Traffic is passive and consistent:

The traffic from SEO will be consistent and passive. It won’t be affected by how much marketing the company is doing at any particular time.

SEO Improves UI/UX:

SEO Improves the UI/UX of the website by structuring the website right. If the user can find it’s desired content on your website easily then Google will always bring your page to the top.

SEO gives a high return on investment (ROI):

SEO gives an average of $12 return on every $1 spent. It basically prepares your digital asset for the visibility from your target audience constantly. If you’re integrating the strategy into your social media marketing as well then it’s even better.

Conclusion

We have covered around all SEO fundamentals to help you understand how SEO works and from where you can start about it. With time, the SEO processes are getting better with the help of different tools and CRM’s which provides better project view and very detailed insights about your target audience. Once you are into it, it will start adding great value to your brand or business. If you have any question then our highly talented team at Taaglio Consulting would be happy to help.

Content Development, SEO

Why Do I Need SEO and Content Marketing for My Website?

Why Do I Need SEO & Content Marketing For My Website?

Taaglio Consulting

13 Feb, 2022

Taaglio Consulting

13 Feb, 2022

content-marketing

It is hard to understand for some digital marketing experts that content marketing is not just about creating relevant and valuable content for your target audience, through which you can easily attract, acquire and engage them on to your website. It is also about using the right SEO tactics
and strategy to get them on your website. Creating valuable content and targeting it through the right use of SEO tactics, tools and strategies can get the job done. However, content may take many forms, but at the end of the day, any good content that aims to drive profitable customer action qualities as
good content marketing.

Right use of SEO & Content Marketing

Today, customers and buyers live in an age of information abundance, where using and searching for the right information matters a lot. As they are more inundated by the right marketing messages, more than 2900 per day by current estimates, marketers and business owners are challenges by attention scarcity.

All this comes to using the right SEO and content marketing strategies to keep your business relevant to your target audience. The trick is to filter out the right messages to your target audience as it is becoming harder to reach out to your customers. So, how does SEO and content marketing help? If done right, SEO and content marketing elevates your brand above those thousands of websites in Google search rankings.

Using the right content marketing strategies can also become fuel for engagement with your customers. It can be the right offer in your email marketing campaigns, or the link you share on your social media platforms, or the success case studies you showcase on your website. Now, if you are still confused about why exactly you need SEO and content marketing for your website, here are reasons that can help clear your mind.

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Reasons why you need SEO & Content Marketing for your business

In my opinion, here are the most sought out reasons why you need SEO and content marketing to keep your business relevant for your target audience. Here they are:

  • –   Through effective and efficient SEO and content marketing, you can easily engage your target audience to create valuable content for them, and engage them on their own terms. You can also find out what they like, what they hate and what is most valuable for them by developing your audience personas, and then writing content for them.

  • –   Based on the interactions you receive from your target audience from email marketing, or social media, you can easily figure out their behavior for the products and services they like best from your business, and then tailor your content according to their needs and map it directly into their digital buying stages.

  • –   Through SEO and content marketing, you would be able to tell a continuous, and a compelling story with an engaging and unified narrative, which would evolve throughout your customer’s journey.

  • –   You also need to figure out what’s right for your digital platform, in terms of SEO and content marketing. For example, with an integrated list of keywords, you would know which keywords you can easily pick and integrate them into your website, email marketing, social media or anywhere else.

  • –   You can also define the clear purpose of your brand through SEO and content marketing, with clear call-to-action words, for your target audience to follow.

  • –   With pre-defined metrics, you would know which keywords are giving you the best search results, and what type of content is driving sales from your target audience.

  • –   SEO and content marketing can be created in the most efficient, effective way for your target audience, where you can follow SEO rules of thumb, keyword integration rule and good content marketing practices, without sacrificing quality.

Businesses Are Entering into A New Phsase of Content Marketing

content-marketing-demo

Today, businesses are entering into a new phase of content marketing. They are now telling compelling stories through effective content marketing strategies, in order to drive engagement for their brand. With so much of competition and the bombardment of marketing messages, marketers have to beg attention through display ads on websites. However, if you do your SEO and marketing right, then your messages could easily reach out to your customers through organic traffic. You only thing you need to do right, is put in place a kickass SEO and content marketing strategy plan, as it would allow you to build upon awareness for your brand.

Build Awareness For Your Brand

content-marketing

Your audience may not know where to buy from, and what is best for them. You can spread awareness about your brand to attract customers to your website. As you build awareness for your brand by using the right SEO tactics and content which can add value for your customers, then your valuable content starts to rank higher on search engines. It would be easily shared widely through your social media networks, and the most interesting thing about doing it is that it is ‘FREE’ brand awareness, because you can do it yourself. You don’t need highly competitive adwards to rank your website in top search results. The only way your content would rank highly, is when it is shared by your target audience when it is relevant for them.

Publish Engaging Content

content-marketing

Once you have established upon your brand’s awareness, you can create engaging content to keep your audience updated with the latest offerings and promotions of your brand. Once your audience knows that you are sharing credible content for their needs, it would easily make them trust you as a reliable source of information. You can easily create preference for your content through relationships, influencer networking and sharing credible news or articles from other sources which are relevant with your business.

All things considered, people prefer buying from those companies with whom they have relationships. This requires you to create such type of content that people like and prefer, or even love.

More Buyers & Customers through Effective Content Strategies 

content-marketing

According to Forrester research, customers distrust and resent marketing that interrupts or intercepts them. They want to have more liberty with the content that they choose to read. What they want is content which should be engaging, relevant and according to their needs and lifestyle. Driving engaging content for your audience is a part of a natural conversation with your current and potential customers. Once your content is engaging enough for your target audience, then eventually it becomes relevant to their interests and behaviors.

All you need to do is then build a continuous story over time to keep them engaged through your content. However, you need to know that content marketing isn’t a short-term strategy, it needs to be done consistently. The results might be small at first, but it will definitely grow with the passage of time.

How To Create Valuable Content For Your Audience

content-marketing

Most companies do not know how to create valuable content for their target audience. It’s easy. Just provide them with a content that they trust to read. Customers prefer to read such type of useful information, where companies are not trying to sell them something. They would prefer reading content that would provide them with useful and key information on the products or services which are essential to them. A content which can walk them through various paths and help them make a decision, instead of just providing them with an outright answer. A content which can say how it is best for them, rather than saying what is best for them.

Any piece of content which can provide valuable information to your customers, and treat them as your partners would drive engagement for you. Today, customers do not need to be treated as stupid. They know what’s out there, and how it can benefit them more in terms of the competition. The type of content which can show your customers that you respect and acknowledge their evaluation and consideration. You should always create the type of content that guide them throughout their entire customer journey. You need to foster their lifetime advocacy. Remember, nothing builds trusts and engagement like the type of content which can easily solve their problem through your products or services, or anything which is of value to them.

One of the best digital agencies, which is marking its mark in SEO tactics and content marketing is Taaglio Consulting. Their approach isn’t just about numbers, they integrate content marketing activities which is at the heart for their businesses. Their focus is on building relationships with audience to make their lives easier, and the rest of the things follow. Content marketing is one of the most powerful tools to develop and empower brands. So, if you are eager to sell your products, then keep your content informative, valuable and relevant for your target audience. Win your win, which is an essential element in your content marketing, so that you are able to sell anything, because SEO and content marketing hangs in the balance for your brand.

Content Development, SEO, Technology Consulting

Guidelines For User-Friendly Web Design in 2021

Guidelines For User-Friendly Web Design in 2021

Taaglio Consulting

15 April, 2021

Taaglio Consulting

15 April, 2021

A user-friendly web design is considered significantly more crucial now than it did years ago. Today, we are living in the midst of gadgets, scrolling through websites just to get by. So, to attract the attention of users, it has become vital to ensure that the websites define user-friendly in a way that makes their users feel at home, so that they keep coming back.

The web designers today aren’t only concerned about which statement about ease of navigation is true but have extended their focus towards mobile phones and tablets too. User-friendly web design is a lengthy process, which takes time to make sure all the key details including, the fonts, colors, layout, headers and more are adequately placed and perfected.

The ultimate test of the quality of a website’s design is to ensure that the the page is crafted in a way that it speaks with the target audience, and motivates them to further indulge in the website and its content. So, below are some of the guidelines that are appropriate if you want to create your user-friendly web design that provides a long-lasting website experience.

Effective Website Design
 

To first step should always be to educate oneself regarding what makes a good website design, primarily because if the parts of a website doesn’t correlate together, it will create an off balance. The content of the website singlehandedly can determine its layout, including the videos and pictures that would be placed on it. Usually, people tend to have pre-set expectations regarding website experience they browse, depending upon what they are looking at.

For instance, people who usually visit hospital websites prefer for it to have sophisticated, clean design, which is easy to use. That’s why it’s also important to put the needs of the final users first and foremost because if their expectations wouldn’t be met, it’s likely the website wouldn’t get a lasting impression.

user-friendly-web-design

Web Design Elements

The web design elements of the webpage matters significantly too, and it’s usually preferred that it isn’t too overly complicated. The final users of the websites prefer to be in control of the website they are browsing through and that’s why they usually get discouraged with pop up links and overly styled options.

It’s is usually safer for the user-friendly web design to be understandable, and straightforward because this way all the ambiguity can be eradicated which create negative impression of the web page.

KISS Principle (Keep it simple, stupid)

One of the key things that also need to be taken into account is that, not every user would have time or the patience to scroll and figure out website functionality list. Therefore, the website designer has to keep that in mind, and ensure that whatever user are particularly demanding is in front of them, and they don’t have to spend a lot of time wasting by clicking unnecessary icons.

So, to make certain points stand out, it would be appropriate to bold, or just straight up put them upfront where they would be easily visible to the users.

user-friendly-web-design

User-Friendly Web Design

Apart from following the guidelines mentioned above, the website designer needs to understand that due to user friendly websites characteristics, a regular user comes across many websites in a day, so to make theirs unique, they need to create an experience.

In other words, the website should be attractive enough to pull the users attention to it. Using pictures and simple concise words is way more recommended than lengthy paragraphs, which have difficult words. So, instead of going for complexity, one has to realize that clarity is always appreciated more.

 

user friendly websites characteristics

Don’t Re-invent The Wheel

Usually, people stumble upon different webpages because they have certain need that needs to be satisfied, that’s why to make their process quicker, it is also recommended that one places a search box, preferably on top right or left of the page.

Users can type in the keywords, and get directed to the particular page they would want to see, without the hassle of excessive scrolling.
user-friendly-web-design

Responsive Website Layout

Determine the overall design of the webpage whether it would be responsive or adaptive is also crucial and depends upon various factors. In responsive website design the website created in a way that it would suit whatever sized screen the user would be currently on, but on the other hand adaptive design includes preset layouts depending upon breakpoints. So, it completely depends upon the website designer, as to what approach they would prefer.

They can, however can insight from the users by testing the layout with a few, which would provide a greater insight into the preferences of people for whom the website is actually being created for.

Test & Optimize

Last but not the least, you should always test and monitor your website design with the help of user-interaction reports by Google Analytics, SEMRush or Neil Patel. You can only know what’s working best for your users by testing different pages and designs.

If you’re developing a design for a client then follow agile/scrum model of management which will help you in completing the project on time with all stakeholders onboard.

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