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March 27, 2022

Quick SEO Fundamentals 2022

Taaglio Consulting

27 March, 2022

Taaglio Consulting

27 March, 2022

Everyone searches on Google and finds multiple results at a single time. But they only click on the websites which are already ranking on the top. Do you ever wonder how top ranking websites manage to get to the top? Here is the beginners guide to SEO with some great SEO fundamentals.

What is SEO and How It Works?

Someone might think that Why Do I Need SEO and Content Marketing for My Website? Well, search engine optimization is the process to optimize your website, blog, or business to get more traffic. It helps in bringing organic traffic to your website, which can be converted into customers, clients, or paying visitors. SEO helps your website to rank on top and rank higher than your competition.

SEO Fundamentals

Search engine optimization is the process of increasing your website’s visibility organically in the search engine results and pages (SERP’s). It is different from paid advertising because it yields organic and consistent results by consistent efforts.

It may take longer to see the results of SEO, but they’re worth it. It starts to generate slow but consistent passive traffic to your website. Below is the quick guide to the types of SEO practices and how they do work:

What is On Page Optimization?

On-Page SEO is about optimizing your Article/Content/pages for some specific keywords according to your business goals. When Using a Content management system like WordPress you should have SEO plugins like Rank Math or Yoast SEO which will help you in On-Page SEO. The On-Page SEO has 4 steps to apply:

What are targeted Keywords?

Targeted keywords means finding relevant and Low competition keywords for your website. These keywords can be both long tail and short tail, identify them and start implementing them into your content strategy. Keyword Research is one of the most important steps in SEO. Find keywords from Google searches, quora, targeted research and you can also use some great tools such as UberSuggest and SEO MOZ

Use relevant heading tags:

Using headings like H1, H2, and H3 plays an important part in explaining what your content should be indexed for. Using headlines wisely will give reader a brief idea about what he is reading. The headings should be about either principal topic or a related sub-topic. Use H1 and H2 for the Principal topic and H3 for the less important topics

Checking Word Count

Word count plays an important role in ranking on different keywords. If you have a specific keyword and you want to rank on it then you should share more content of value to index better on search engines. Ideal length for a perfect article is 1500-2000 words. But again this is not a hard and fast rule, if an article is delivering value in less words then there is no harm in putting it online.

Technical SEO

If you want to make your website search engine friendly, the answer is technical SEO. Technical SEO means making your website eligible to meet minimum criteria to get indexed in different search engines. Technical SEO contains from buying a domain name to installing an SEO plugin on your website.

Following parameters fall in Technical SEO.

A Great Domain Name

A great domain name is easy to remember without hyphens and dashes, a name with a TLD (top-level domain) like .com/. Org/ .co/ . Net etc. You must choose a domain name that represents your website.

Fast Website Hosting

Your website page speed also plays an important role in ranking your website on the search engines. When setting up your own hosting, it is better to have dedicated hosting rather than a shared one. Because it increases the speed of your website and it also provides security against hacking attempts.

Clean UI/UX

UI (User Interface) and UX (User Experience) determines how the users find your website when they visit it. It plays an important part in getting repeated traffic. Here are some guidelines for user-friendly web design.

Logical Site Structure

Logical Site Structure refers to the header Menu, Front page, and footer. Make sure that content categories, Sub-Categories, and tags they contain are easily readable and addressable. Also, the headings and subheadings should be categorized clearly by H1, H2, and H3 tags respectively.

Human centered URL structure

The elements of your URL comes under the URL structure. By default, some website contains date on their structure. (Like: yourdomain.com/2022/3/19/your-first-article).

But a good URL structure is Simple (for example: yourdomain.com/your-keyword). This is a simple structure, but you can also add a category to your permalink if needed to clearly mention where your article or product falls (yourdomain.com/category/second-article). Most of the top rated website uses these structure rules. In URL slug, you can also add your keywords which helps in indexing your page better.

Use good SEO plugins

You can also use some great SEO plugins Like; Yoast SEO, Rank Math, etc. These SEO plugins help in optimizing your content for better SEO. Most of the plugins are good for on page SEO

Image Optimization

Always optimize all images on your website so they also get indexed by Google images. Name them well (as per your keyword), add a descriptive alt tag and use an image compression plugin so they won’t increase your website’s load time.

Off Page SEO

Like on page SEO, there is off page SEO which also need to be implemented in order to achieve your business or brand goals. Here is a list of some great techniques to do achieve great off page SEO:

Create Shareable content
Influencer Outreach
Contribute as the guest author on other websites
Social Media sharing & engagement
Social bookmarking
Forum submissions
Blog directory submission
Article submission
Question & Answers
Video Submission
Image Submission
Infographic Submission
Document Sharing
Press releases
Web 2.0 Submission
Google my business profiles

How Important is SEO to the Success of a Website?

Here are some reasons why SEO is so important:

SEO Traffic is passive and consistent:

The traffic from SEO will be consistent and passive. It won’t be affected by how much marketing the company is doing at any particular time.

SEO Improves UI/UX:

SEO Improves the UI/UX of the website by structuring the website right. If the user can find it’s desired content on your website easily then Google will always bring your page to the top.

SEO gives a high return on investment (ROI):

SEO gives an average of $12 return on every $1 spent. It basically prepares your digital asset for the visibility from your target audience constantly. If you’re integrating the strategy into your social media marketing as well then it’s even better.

Conclusion

We have covered around all SEO fundamentals to help you understand how SEO works and from where you can start about it. With time, the SEO processes are getting better with the help of different tools and CRM’s which provides better project view and very detailed insights about your target audience. Once you are into it, it will start adding great value to your brand or business. If you have any question then our highly talented team at Taaglio Consulting would be happy to help.

Content Development, SEO

By Admin
0 comments
February 12, 2022

Why Do I Need SEO and Content Marketing for My Website?

Why Do I Need SEO & Content Marketing For My Website?

Taaglio Consulting

13 Feb, 2022

Taaglio Consulting

13 Feb, 2022

It is hard to understand for some digital marketing experts that content marketing is not just about creating relevant and valuable content for your target audience, through which you can easily attract, acquire and engage them on to your website. It is also about using the right SEO tactics
and strategy to get them on your website. Creating valuable content and targeting it through the right use of SEO tactics, tools and strategies can get the job done. However, content may take many forms, but at the end of the day, any good content that aims to drive profitable customer action qualities as
good content marketing.

Right use of SEO & Content Marketing

Today, customers and buyers live in an age of information abundance, where using and searching for the right information matters a lot. As they are more inundated by the right marketing messages, more than 2900 per day by current estimates, marketers and business owners are challenges by attention scarcity.

All this comes to using the right SEO and content marketing strategies to keep your business relevant to your target audience. The trick is to filter out the right messages to your target audience as it is becoming harder to reach out to your customers. So, how does SEO and content marketing help? If done right, SEO and content marketing elevates your brand above those thousands of websites in Google search rankings.

Using the right content marketing strategies can also become fuel for engagement with your customers. It can be the right offer in your email marketing campaigns, or the link you share on your social media platforms, or the success case studies you showcase on your website. Now, if you are still confused about why exactly you need SEO and content marketing for your website, here are reasons that can help clear your mind.

Reasons why you need SEO & Content Marketing for your business

In my opinion, here are the most sought out reasons why you need SEO and content marketing to keep your business relevant for your target audience. Here they are:

– Through effective and efficient SEO and content marketing, you can easily engage your target audience to create valuable content for them, and engage them on their own terms. You can also find out what they like, what they hate and what is most valuable for them by developing your audience personas, and then writing content for them.
– Based on the interactions you receive from your target audience from email marketing, or social media, you can easily figure out their behavior for the products and services they like best from your business, and then tailor your content according to their needs and map it directly into their digital buying stages.
– Through SEO and content marketing, you would be able to tell a continuous, and a compelling story with an engaging and unified narrative, which would evolve throughout your customer’s journey.
– You also need to figure out what’s right for your digital platform, in terms of SEO and content marketing. For example, with an integrated list of keywords, you would know which keywords you can easily pick and integrate them into your website, email marketing, social media or anywhere else.
– You can also define the clear purpose of your brand through SEO and content marketing, with clear call-to-action words, for your target audience to follow.
– With pre-defined metrics, you would know which keywords are giving you the best search results, and what type of content is driving sales from your target audience.
– SEO and content marketing can be created in the most efficient, effective way for your target audience, where you can follow SEO rules of thumb, keyword integration rule and good content marketing practices, without sacrificing quality.

Businesses Are Entering into A New Phsase of Content Marketing

Today, businesses are entering into a new phase of content marketing. They are now telling compelling stories through effective content marketing strategies, in order to drive engagement for their brand. With so much of competition and the bombardment of marketing messages, marketers have to beg attention through display ads on websites. However, if you do your SEO and marketing right, then your messages could easily reach out to your customers through organic traffic. You only thing you need to do right, is put in place a kickass SEO and content marketing strategy plan, as it would allow you to build upon awareness for your brand.

Build Awareness For Your Brand

Your audience may not know where to buy from, and what is best for them. You can spread awareness about your brand to attract customers to your website. As you build awareness for your brand by using the right SEO tactics and content which can add value for your customers, then your valuable content starts to rank higher on search engines. It would be easily shared widely through your social media networks, and the most interesting thing about doing it is that it is ‘FREE’ brand awareness, because you can do it yourself. You don’t need highly competitive adwards to rank your website in top search results. The only way your content would rank highly, is when it is shared by your target audience when it is relevant for them.

Publish Engaging Content

Once you have established upon your brand’s awareness, you can create engaging content to keep your audience updated with the latest offerings and promotions of your brand. Once your audience knows that you are sharing credible content for their needs, it would easily make them trust you as a reliable source of information. You can easily create preference for your content through relationships, influencer networking and sharing credible news or articles from other sources which are relevant with your business.

All things considered, people prefer buying from those companies with whom they have relationships. This requires you to create such type of content that people like and prefer, or even love.

More Buyers & Customers through Effective Content Strategies

According to Forrester research, customers distrust and resent marketing that interrupts or intercepts them. They want to have more liberty with the content that they choose to read. What they want is content which should be engaging, relevant and according to their needs and lifestyle. Driving engaging content for your audience is a part of a natural conversation with your current and potential customers. Once your content is engaging enough for your target audience, then eventually it becomes relevant to their interests and behaviors.

All you need to do is then build a continuous story over time to keep them engaged through your content. However, you need to know that content marketing isn’t a short-term strategy, it needs to be done consistently. The results might be small at first, but it will definitely grow with the passage of time.

How To Create Valuable Content For Your Audience

Most companies do not know how to create valuable content for their target audience. It’s easy. Just provide them with a content that they trust to read. Customers prefer to read such type of useful information, where companies are not trying to sell them something. They would prefer reading content that would provide them with useful and key information on the products or services which are essential to them. A content which can walk them through various paths and help them make a decision, instead of just providing them with an outright answer. A content which can say how it is best for them, rather than saying what is best for them.

Any piece of content which can provide valuable information to your customers, and treat them as your partners would drive engagement for you. Today, customers do not need to be treated as stupid. They know what’s out there, and how it can benefit them more in terms of the competition. The type of content which can show your customers that you respect and acknowledge their evaluation and consideration. You should always create the type of content that guide them throughout their entire customer journey. You need to foster their lifetime advocacy. Remember, nothing builds trusts and engagement like the type of content which can easily solve their problem through your products or services, or anything which is of value to them.

One of the best digital agencies, which is marking its mark in SEO tactics and content marketing is Taaglio Consulting. Their approach isn’t just about numbers, they integrate content marketing activities which is at the heart for their businesses. Their focus is on building relationships with audience to make their lives easier, and the rest of the things follow. Content marketing is one of the most powerful tools to develop and empower brands. So, if you are eager to sell your products, then keep your content informative, valuable and relevant for your target audience. Win your win, which is an essential element in your content marketing, so that you are able to sell anything, because SEO and content marketing hangs in the balance for your brand.

Content Development, SEO, Technology Consulting

By Admin
0 comments
October 25, 2021

Guidelines For User-Friendly Web Design in 2021

Taaglio Consulting

15 April, 2021

Taaglio Consulting

15 April, 2021

A user-friendly web design is considered significantly more crucial now than it did years ago. Today, we are living in the midst of gadgets, scrolling through websites just to get by. So, to attract the attention of users, it has become vital to ensure that the websites define user-friendly in a way that makes their users feel at home, so that they keep coming back.

The web designers today aren’t only concerned about which statement about ease of navigation is true but have extended their focus towards mobile phones and tablets too. User-friendly web design is a lengthy process, which takes time to make sure all the key details including, the fonts, colors, layout, headers and more are adequately placed and perfected.

The ultimate test of the quality of a website’s design is to ensure that the the page is crafted in a way that it speaks with the target audience, and motivates them to further indulge in the website and its content. So, below are some of the guidelines that are appropriate if you want to create your user-friendly web design that provides a long-lasting website experience.

Effective Website Design

To first step should always be to educate oneself regarding what makes a good website design, primarily because if the parts of a website doesn’t correlate together, it will create an off balance. The content of the website singlehandedly can determine its layout, including the videos and pictures that would be placed on it. Usually, people tend to have pre-set expectations regarding website experience they browse, depending upon what they are looking at.

For instance, people who usually visit hospital websites prefer for it to have sophisticated, clean design, which is easy to use. That’s why it’s also important to put the needs of the final users first and foremost because if their expectations wouldn’t be met, it’s likely the website wouldn’t get a lasting impression.

Web Design Elements

The web design elements of the webpage matters significantly too, and it’s usually preferred that it isn’t too overly complicated. The final users of the websites prefer to be in control of the website they are browsing through and that’s why they usually get discouraged with pop up links and overly styled options.

It’s is usually safer for the user-friendly web design to be understandable, and straightforward because this way all the ambiguity can be eradicated which create negative impression of the web page.

KISS Principle (Keep it simple, stupid)

One of the key things that also need to be taken into account is that, not every user would have time or the patience to scroll and figure out website functionality list. Therefore, the website designer has to keep that in mind, and ensure that whatever user are particularly demanding is in front of them, and they don’t have to spend a lot of time wasting by clicking unnecessary icons.

So, to make certain points stand out, it would be appropriate to bold, or just straight up put them upfront where they would be easily visible to the users.

User-Friendly Web Design

Apart from following the guidelines mentioned above, the website designer needs to understand that due to user friendly websites characteristics, a regular user comes across many websites in a day, so to make theirs unique, they need to create an experience.

In other words, the website should be attractive enough to pull the users attention to it. Using pictures and simple concise words is way more recommended than lengthy paragraphs, which have difficult words. So, instead of going for complexity, one has to realize that clarity is always appreciated more.

Don’t Re-invent The Wheel

Usually, people stumble upon different webpages because they have certain need that needs to be satisfied, that’s why to make their process quicker, it is also recommended that one places a search box, preferably on top right or left of the page.

Users can type in the keywords, and get directed to the particular page they would want to see, without the hassle of excessive scrolling.

Responsive Website Layout

Determine the overall design of the webpage whether it would be responsive or adaptive is also crucial and depends upon various factors. In responsive website design the website created in a way that it would suit whatever sized screen the user would be currently on, but on the other hand adaptive design includes preset layouts depending upon breakpoints. So, it completely depends upon the website designer, as to what approach they would prefer.

They can, however can insight from the users by testing the layout with a few, which would provide a greater insight into the preferences of people for whom the website is actually being created for.

Test & Optimize

Last but not the least, you should always test and monitor your website design with the help of user-interaction reports by Google Analytics, SEMRush or Neil Patel. You can only know what’s working best for your users by testing different pages and designs.

If you’re developing a design for a client then follow agile/scrum model of management which will help you in completing the project on time with all stakeholders onboard.

Category: SEO

Quick SEO Fundamentals 2022

Quick SEO Fundamentals 2022

What is SEO and How It Works?

SEO Fundamentals

What is On Page Optimization?

What are targeted Keywords?

Use relevant heading tags:

Checking Word Count

Technical SEO

A Great Domain Name

Fast Website Hosting

Clean UI/UX

Logical Site Structure

Human centered URL structure

Use good SEO plugins

Image Optimization

Off Page SEO

Create Shareable content

Influencer Outreach

Contribute as the guest author on other websites

Social Media sharing & engagement

Social bookmarking

Forum submissions

Blog directory submission

Article submission

Question & Answers

Video Submission

Image Submission

Infographic Submission

Document Sharing

Press releases

Web 2.0 Submission

Google my business profiles

How Important is SEO to the Success of a Website?

SEO Traffic is passive and consistent:

SEO Improves UI/UX:

SEO gives a high return on investment (ROI):

Why Do I Need SEO & Content Marketing For My Website?

Right use of SEO & Content Marketing

Reasons why you need SEO & Content Marketing for your business

Businesses Are Entering into A New Phsase of Content Marketing

Build Awareness For Your Brand

Publish Engaging Content

More Buyers & Customers through Effective Content Strategies

Guidelines For User-Friendly Web Design in 2021