27 March, 2022
27 March, 2022
Everyone searches on Google and finds multiple results at a single time. But they only click on the websites which are already ranking on the top. Do you ever wonder how top ranking websites manage to get to the top? Here is the beginners guide to SEO with some great SEO fundamentals.
Someone might think that Why Do I Need SEO and Content Marketing for My Website? Well, search engine optimization is the process to optimize your website, blog, or business to get more traffic. It helps in bringing organic traffic to your website, which can be converted into customers, clients, or paying visitors. SEO helps your website to rank on top and rank higher than your competition.
Search engine optimization is the process of increasing your website’s visibility organically in the search engine results and pages (SERP’s). It is different from paid advertising because it yields organic and consistent results by consistent efforts.
It may take longer to see the results of SEO, but they’re worth it. It starts to generate slow but consistent passive traffic to your website. Below is the quick guide to the types of SEO practices and how they do work:
On-Page SEO is about optimizing your Article/Content/pages for some specific keywords according to your business goals. When Using a Content management system like WordPress you should have SEO plugins like Rank Math or Yoast SEO which will help you in On-Page SEO. The On-Page SEO has 4 steps to apply:
Targeted keywords means finding relevant and Low competition keywords for your website. These keywords can be both long tail and short tail, identify them and start implementing them into your content strategy. Keyword Research is one of the most important steps in SEO. Find keywords from Google searches, quora, targeted research and you can also use some great tools such as UberSuggest and SEO MOZ
Using headings like H1, H2, and H3 plays an important part in explaining what your content should be indexed for. Using headlines wisely will give reader a brief idea about what he is reading. The headings should be about either principal topic or a related sub-topic. Use H1 and H2 for the Principal topic and H3 for the less important topics
Word count plays an important role in ranking on different keywords. If you have a specific keyword and you want to rank on it then you should share more content of value to index better on search engines. Ideal length for a perfect article is 1500-2000 words. But again this is not a hard and fast rule, if an article is delivering value in less words then there is no harm in putting it online.
If you want to make your website search engine friendly, the answer is technical SEO. Technical SEO means making your website eligible to meet minimum criteria to get indexed in different search engines. Technical SEO contains from buying a domain name to installing an SEO plugin on your website.
Following parameters fall in Technical SEO.
A great domain name is easy to remember without hyphens and dashes, a name with a TLD (top-level domain) like .com/. Org/ .co/ . Net etc. You must choose a domain name that represents your website.
Your website page speed also plays an important role in ranking your website on the search engines. When setting up your own hosting, it is better to have dedicated hosting rather than a shared one. Because it increases the speed of your website and it also provides security against hacking attempts.
UI (User Interface) and UX (User Experience) determines how the users find your website when they visit it. It plays an important part in getting repeated traffic. Here are some guidelines for user-friendly web design.
Logical Site Structure refers to the header Menu, Front page, and footer. Make sure that content categories, Sub-Categories, and tags they contain are easily readable and addressable. Also, the headings and subheadings should be categorized clearly by H1, H2, and H3 tags respectively.
The elements of your URL comes under the URL structure. By default, some website contains date on their structure. (Like: yourdomain.com/2022/3/19/your-first-article).
But a good URL structure is Simple (for example: yourdomain.com/your-keyword). This is a simple structure, but you can also add a category to your permalink if needed to clearly mention where your article or product falls (yourdomain.com/category/second-article). Most of the top rated website uses these structure rules. In URL slug, you can also add your keywords which helps in indexing your page better.
You can also use some great SEO plugins Like; Yoast SEO, Rank Math, etc. These SEO plugins help in optimizing your content for better SEO. Most of the plugins are good for on page SEO
Always optimize all images on your website so they also get indexed by Google images. Name them well (as per your keyword), add a descriptive alt tag and use an image compression plugin so they won’t increase your website’s load time.
Like on page SEO, there is off page SEO which also need to be implemented in order to achieve your business or brand goals. Here is a list of some great techniques to do achieve great off page SEO:
Here are some reasons why SEO is so important:
The traffic from SEO will be consistent and passive. It won’t be affected by how much marketing the company is doing at any particular time.
SEO Improves the UI/UX of the website by structuring the website right. If the user can find it’s desired content on your website easily then Google will always bring your page to the top.
SEO gives an average of $12 return on every $1 spent. It basically prepares your digital asset for the visibility from your target audience constantly. If you’re integrating the strategy into your social media marketing as well then it’s even better.
We have covered around all SEO fundamentals to help you understand how SEO works and from where you can start about it. With time, the SEO processes are getting better with the help of different tools and CRM’s which provides better project view and very detailed insights about your target audience. Once you are into it, it will start adding great value to your brand or business. If you have any question then our highly talented team at Taaglio Consulting would be happy to help.