Written By: Taaglio Consulting
A user-friendly web design is considered significantly more crucial now than it did years ago. Today, we are living in the midst of gadgets, scrolling through websites just to get by. So, to attract the attention of users, it has become vital to ensure that the websites are structured and designed in a way that makes their users feel at home, so that they keep coming back.
The web designers today aren’t only concerned about perfecting the webpages of desktop browsers, but have extended their focus towards mobile phones and tablets too. User-friendly web design is a lengthy process, which takes time to make sure all the key details including, the fonts, colors, layout, headers and more are adequately placed and perfected.
The basic purpose of the designer is to ensure that the design of the page is crafted in a way that it speaks with the target audience, and motivates them to further indulge in the website and its content. So, below are some of the guidelines that are appropriate if you want to create your user-friendly web design that provides a long-lasting impact.
Set The Tone
To first step should always be to educate oneself regarding the content on which the entire website is based upon, primarily because if the content and design of the web page doesn’t correlate together, it will create an off balance.
The content of the website singlehandedly can determine its layout, including the videos and pictures that would be placed on it. Usually, people tend to have pre-set expectations regarding the overall design of the pages they browse, depending upon what they are looking at.
For instance, people who usually visit hospital websites prefer for it to have sophisticated, clean design, which is easy to use. That’s why it’s also important to put the needs of the final users first and foremost because if their expectations wouldn’t be met, it’s likely the website wouldn’t get a lasting impression.
The Presentation Matters
The presentation of the webpage matters significantly too, and it’s usually preferred that it isn’t too overly complicated. The final users of the websites prefer to be in control of the website they are browsing through and that’s why they usually get discouraged with pop up links and overly styled options.
It’s is usually safer for the user-friendly web design to be understandable, and straightforward because this way all the ambiguity can be eradicated which create negative impression of the web page.
KISS Principle (Keep It Simple, Stupid)
One of the key things that also need to be taken into account is that, not every user would have time or the patience to scroll and figure out all the quirks on the webpage. Therefore, the website designer has to keep that in mind, and ensure that whatever user are particularly demanding is in front of them, and they don’t have to spend a lot of time wasting by clicking unnecessary icons.
So, to make certain points stand out, it would be appropriate to bold, or just straight up put them upfront where they would be easily visible to the users.
User-Friendly Web Design
Apart from following the guidelines mentioned above, the website designer needs to understand that due to advanced technology, a regular user comes across many websites in a day, so to make theirs unique, they need to create an experience.
In other words, the website should be attractive enough to pull the users attention to it. Using pictures and simple concise words is way more recommended than lengthy paragraphs, which have difficult words. So, instead of going for complexity, one has to realize that clarity is always appreciated more.
Don’t Re-Invent The Wheel
Usually, people stumble upon different webpages because they have certain need that needs to be satisfied, that’s why to make their process quicker, it is also recommended that one places a search box, preferably on top right or left of the page.
Users can type in the keywords, and get directed to the particular page they would want to see, without the hassle of excessive scrolling.
It Must Be Responsive
Determine the overall design of the webpage whether it would be responsive or adaptive is also crucial and depends upon various factors. In responsive design the website created in a way that it would suit whatever sized screen the user would be currently on, but on the other hand adaptive design includes preset layouts depending upon breakpoints. So, it completely depends upon the website designer, as to what approach they would prefer.
They can, however can insight from the users by testing the layout with a few, which would provide a greater insight into the preferences of people for whom the website is actually being created for.
Performance Test & Monitor
Last but not the least, you should always test and monitor your website design with the help of user-interaction reports by Google Analytics, SEMRush or Neil Patel. You can only know what’s working best for your users by testing different pages and designs.
If you’re developing a design for a client then follow agile/scrum model of management which will help you in completing the project on time with all stakeholders onboard.